Guest Post by: Mobile App Developers India, Provide mobile and Web app development services in very affordable cost. Deal in Android App Development, iPhone application Development, website development, Window mobile app development. They also provide Mobile app marketing and App Store optimization to app owner to get high rank on app store searches. ------------------------------------------------------------------------------------------------------- Note: We are accepting Guest post. If you have Great idea to share with our readers then feel free to write for us + content writing. ---------------------------------------------------------------------------------------------------- Thinking to create an effective content marketing strategy. Then you are at a right place. Before we proceed, it`s better to understand the difference between content strategy and content marketing strategy. Content marketing Strategy- Content marketers draw and develop the larger story which an organization tells. Their main work to engage more users, and driving content for profitable behaviors. Content Strategy- Content strategy helps to manage the content as a business asset. Content strategy refers to planning, development, and management of content- written or in different media. The basic strategy of content marketing requires you to have the clear vision of business objective. It will help you to create a good web content marketing strategy to engage both target customers and search engines. One of best part of content-marketing is that it initiates a ‘two-way conservation’. Not only share your content, but also start discussions and encourage followers to comment. Also read: Basic Guide for App Store optimization Content marketing strategy is a part of raising brand awareness. Content marketing works on one simple principal: deliver fresh and unique & informative content. However, creating an effective content marketing strategy is a step-by-step process. To get more information, read the full article. How to Create Effective Content Marketing Strategy for your Business Content marketing strategy helps in creating the awareness of brand with people and in lead generation. Though it is not an easy task, it involves planning, and focused implementation because its motive to generate the awareness about brand or business and get users informed- gradually leading them into the selling process. One of the effective content marketing strategy used by business worldwide involves the building of an editorial calendar. Which calls for a greater understanding of the targeted audience and their preferences. You must know what your audience demand like blog post, podcasts, whitepapers, e-books, case studies & presentations and then create your content marketing strategy accordingly. Also Read: Top Security Tips for Bloggers 2016 Next Question- Do you really need to create a content marketing strategy? Yes, as much as I learned from the annual research you don’t only need a strategy, but also a documented content marketing strategy:
Things should be included in content marketing strategy: Since, there is not a definitive template for building a content marketing strategy, so each one should be unique for the business. There are five components which should be included. Also Read: Top reasons to increase the bounce rate of websites and how to fix it Business case for innovating with content marketing: It involves the risks, vision of success how it will look like and how to gain the executive support for the strategy and to figure out which works best for your business. Business plan for content marketing: It covers the goal which you have for the content program, the unique value which you are going to provide through content and the details of business model. It should also outline the hurdles and opportunities which you may have to execute the plan. Also read: HOW REVIEWS CAN INCREASE CTR (CLICK THROUGH RATE) FOR LOCAL BUSINESSES? Audience personas and content maps: Here you will describe the audience for whom you are creating content, what are their needs and how their content engagement cycle looks like. You can also need a map to figure out the content which you will deliver throughout the buyer`s journey in order to move them closer to their goals. Brand story: Here you will characterize the content marketing in terms of ideas and messages which you want to communicate. How your messages differ from the competitor messages and how the landscapes evolving once you shared the messages with your audience. Read more: How to Create a Successful Blog for Your Business Channel plan: It includes the platforms which you will use to tell the story, the criteria processes and the objectives. How you are going to connect with the audience, so that they can create a cohesive brand conversation. How often should I update my content marketing strategy? Some main parts of the content marketing strategy should stay consistent like the mission and business goals as the program grows and evolves. Keep them in a note so you can view them whenever you start working on content. Every aspect of your content marketing should reviewed and updated periodically. To make sure that your content marketing program remains stable on target then consider revising your channel strategy, core topics and team process on annual basis. 5 Tips for Creating Killer Facebook Ads for Apps Synopsis: Now, Content Marketing Strategy has become a new tool for business branding. By this you can effectively get the full potential of marketing strategy to attract, acquire and engage customers to drive more sales and improve business ROI (Return of Investment). Content marketing is a depth -understanding of your target market, where the strategy involves not only selling your business, but also built a reputation by creating the list of potential customers. Having a good content marketing strategy helps in developing a vital role in creating the brand awareness of business by regularly providing the valuable, superior quality and relevant content. Not only in building a trusted relationship with clients and potential customers, but also helps in SEO results to improve the brand awareness.
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AuthorAarif Habeeb is an SEO expert in Jaipur. He manage this blog but right now is using running http://www.seoanswer.co.uk/ blog for publishing article. So kindly get in tuch with him to publish guest post via email: aarifhabeeb7[@]gmail[.]com. Zyan alZyan al a professional content writer and bloger and promote others writer blog on weebly. CategoriesArchives
November 2016
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