As an SEO Company in Birmingham UK, we frequently work with skilled external web developers. We are fully focused on web design and development projects. The level of SEO experience differs from company to company and sometime we brought in to train developers on the parts of SEO they frequently affect without having knowledge of it. Below we’re going to discuss about some essential elements of SEO that all developers at least have an awareness of.
But before starting with it, we would like to introduce you about Technical SEO and On-site SEO. On-site SEO elements are those which viewer can see without looking at the source code. Such as:
· Title Tag
· Body Texts, etc.
Technical SEO consists of elements of a page that the viewer or customer can not see without looking at the source code. These will consist elements of such as:
· Site Speed
· IP Detection/Redirection
· HTTP Headers
· 301 and 302 Redirects
· Crawler Access
Below are the technical SEO (Search Engine Optimization) checklist that will assist you to ensure your website is free from SEO bugs. Employ given list for brand new websites and on already established websites.
Ø Make fair, friendly URLs
Ø Each and every page must have at least one URL
Ø The homepage should have one URLs
Ø Ensure you have paginated (documented sheet) URLs
Ø Make an HTML sitemap for customers and Google
Ø If required, make an XML sitemap
Ø Examine your use of the meta robots tags
Ø The Nofollow tags
Ø Ensure for broken links (404s)
Ø Check redirects (301s and 3012s)
Ø Indexing and site crawls
Ø Robot.txt files – is yours set up accurately?
Ø Create your own crawl report
Ø Ensure your page load swiftly
Ø How to work with AJAX pages’ URLs
Ø Working with frames
Ø Minimize ViewState on ASP.net platforms
Ø Rich microformats and snippets
Ø Setting up goals in Google Analytics
Ø Tracking internal issues
Ø Tracking external issues
Ø Tracking social sharing
Ø Event tracking with outbound links
5. After that
Equipped with your SEO audit and little know-how, it should be probable to free your website from SEO bugs. Leaving you free to focus on the prime task of endorsing your website.
Its not only the field where you have completion even internet has also become the battlefield and it it has become really very important to outshine your competitor.So we are sharing a few tips to outrun your completion.
Point out your online competitors: Just like you are competitors are also investing money in SEO. And may be some of them started way back when you were buzy in managing office mess.So all you have to do is identify the keywords and competition which you are facing or may face on these keywords. Just make list of companies along with their ranking for a particular keyword.
Survey general SEO stats to compare.There various factors which play vital role in enhancing the ranking of any website and identify there are various online free and paid tools are available. Below are the factors
1. Domain age
2. Domain PageRank
3. Page PageRank
4. Alexa Rank
5. Domain's Backlinks
6. Page's Backlinks
This will help you in identifying the effort and time you will require to be in the race
Analyze their on-page strategy: You all know on- page plays vital role in improving your ranks. So its very important to check the on- page part of competitor website. Such as
1. Titles and meta descriptions
2. H1 and H2 tags
3. Image ALT attributes
4. Link anchors
5. Nofollow tags
Once you there report you can identify the change and updates your on – page require. Again, this can be done with the help of various tools
Identify how they have earned back links: Again to do so, there are various tools avialiable which help you n knowing below mentioned factors
1. Complete view of all backlinks your competitors have
2. Make a good analysis of backlinks
3. Judge types of links
4. Find out link building techniques
5. Replicate links that will boost your SEO
Monitor their social accounts: Identify how they are working on their social media strategy and try to adopt the strategy and platform which your missing. Also keep a close check on the campaigns they are running this help you in planning your campaigns
Regular monitoring: In SEO your competitor is your best friend, So just not leave their hand try to keep a close monitoring for them and change your strategy as per them.
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We all know, What is SEO? And its majorly divided into two parts
1. On- page seo
2. Off- page seo
In this blog we will be discussing few advance off- page techniques which definitely enhance your visibility. Let’s first find out the meaning of off- page seo, It means all the techniques which you can practice off your website that can boost your ranking in SERPs
Advance Off- Page SEO techniques
Social networking sites: Initially, these social networking sites were not taken seriously. But now they are considered as an important platform to promote product and services. Social media sites is the indispensable step with which you begin to advertise, market and build your online reputation within your niche.
Blogging: Blogging is a good way to enhance the presence of your website. Blogs draws attention of visitors again and again to your website. Blog posting ultimately helps you to achieve higher ranking in the SERPS because search engine update your post which make it easy to crawl.
Blog marketing: Find the blogs which talk same subject and allows to add your link while posting the link. When these links are crawled by search engine, helps to point them towards your website.
Forum marketing: It means being a part of the community which are of your trade, Participating in the tread, replying to questions of other this creates your reputation of an expert. While searching for these try to find out the forums which allow you to share your link.
Besides these there some more techniques I wish you to share your information on below given topics.
1. High authority Local directories submission Local listing
2. High authority social bookmarking sites
3. Google plus regular posts
4. Ezine article submission
5. DMOZ approval (Mandatory)
6. High authority presentations like scribd, slideshare etc.
7. Info graphics
8. Blogspot and wordpres blogs creation and postings.
9. PDF submissions (post fresh content only)
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It’s an old saying “ Money save is money earned”. Therefore the significance of SEO was felt among the Business houses. It’s the proven fact return of money invested in SEO is much more than in comparison to the money invested in traditional methods of marketing. Moreover, good SEO has a longer life in comparison to traditional marketing.
Cultivate good links with the fertilizer of content
“Content is the king “ time has gone to dodge the google with copied content. Its completely a age of content marketing . So create your own content optimized with keywords rather than trying to fool the google. Its only your content that increase revisits as well help you in getting quality link from high authority and relevant websites.
Search a reputed publisher and get yourself listed to your beloved competitor. This will help google to know that you are also the horse of the same race, and will definitely help you in SERPs ( search engine result page). But be smart while do so.
If you great and fresh content, editorial related to your subject can help in getting high authority links. To get more editorial links, interviews are also the way. But the bottom line is your content take care of it
To increase number of genuine links ,Use of broken links
On various websites one may find broken links which elated to your subject. So you request to webmaster to provide your link to readers in case of any broken links. Its completely a white hat strategy .
Claim the links you deserve or reclaiming the link
It basically means taking care of our broken link and requesting publisher to fix them. There may be places where content has been used without attribution. So in such case you request, the webmaster for the link.
Competitor research and analysis
Never underestimate your competitor always do a good analysis of your competition. More you do in-depth study of competition better will be your strategy and results.
Focus on ROI
Rather working on keywords take care of only the keywords that can bring you a good ROI. It’s not important to emphasis on all keywords find the one which gives you maximum output.
Optimize for other search engine too.
Don’t consider only google take care of other search engines like bing, yahoo and others.
It’s age of smartphones so and every minute number of smartphone users are increasing . So always keep your website mobile friendly, so that when mobile user comes to your website can navigate through it. A Concept like ASO ( app store optimization ) helps you in enhancing visibility of your app
We hope these strategies will give you a kick start in 2015.
Mobile ranking factors for Web Sites To Rank Better In Mobile Search
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